Spend (30 days)
€783
+8%vs previous period
For gyms, CrossFit boxes and studios
Stop paying for ads without knowing which ones fill your gym.
AdCoach ai calculates your real cost per member and shows you, every morning, which ad brings you sign-ups - and which one burns your budget. No spreadsheets, no jargon, no marketing skills needed.
Meta connection in 2 minutes, no card
Sample
Cost per lead
€3.40
-11%vs previous period
Cost per member
€14.20
-7%vs previous period
Return on ad spend
3.50×
€2,740 in revenue this month
Today's focus
Refresh the ad “Free trial · Women 25-44”
It is shown too often and performing worse every day. In 3 days it will have cost €500: swap it now so you don't waste your budget.
Seen per person 2.8×Clicks -22%Already spent €385
The real problem
You pay. But you manage blindly.
Your ads run on Facebook and Instagram. Money goes out every month. But between what Meta shows you and what actually fills your classes, there is a gap.
Clicks, views, leads. But not a single member.
Meta drowns you in surface numbers. None of them tells you who actually signed up, who walked through your door. You fund campaigns without ever knowing which ones fill the gym - and which ones burn your budget.
The data exists. But it is unreadable and time-consuming.
To get to it, you have to log into Meta and dig through a tool built for experts. You do not see what matters, so you stop going back. Your ads run on gut feeling for weeks, with no one at the controls.
How it works
From your Meta ads to your cost per member, in 3 steps.
No need to become a marketer. You connect, AdCoach analyzes, you act in 2 minutes a day.
01
Connect your ads
One click, 2 minutes. No spreadsheet, no pixel to configure. AdCoach reads your Meta campaigns for you.
02
See your cost per member
For the first time, you know what a new member really costs you, and which ad brings them in.
03
Get the action of the day
Every morning, one concrete decision: which ad to push, which to cut. You act in 2 minutes.
Your coach, every morning
The clear action plan you’ve been waiting for.
AdCoach analyzes your Meta campaigns overnight and delivers, every morning, the decision of the day. You stay in control, without becoming a marketer.
“Raise your Free trial ad budget by 20%: it brings a member in at €11, half the cost of the others.”
“Cut the January offer ad: €320 gone this month without a single new member.”
“Refresh your CrossFit Women ad: seen too often, people stopped clicking and sign-ups are dropping.”
AdCoach
IAWhy are my ads more expensive this month?
Your cost per member went from 14 € to 18 €. The reason: the ad January Deal is running out of steam (seen too often by the same people). Action: cut it and move its budget to 7-day Trial which runs at 11 €.
Everything you get
Much more than a dashboard.
AdCoach connects your Meta ads to your real results and keeps watch for you, around the clock. Here’s what that looks like, concretely.
Your true cost per member
Not clicks, not “leads”: what a new member really costs you, ad by ad - with up to two years of history to track how it evolves.
Leads and return on investment
Your leads are tied back to your campaigns and, through your gym management software, to your members’ real revenue. Your ROAS is computed on actual sales, not clicks.
The morning action
Every day, one concrete decision: which ad to scale, which to cut, which creative to refresh. In 2 minutes.
Alerts that watch for you
More than eight guards watch around the clock: budget burning with no results, a stopped campaign, a worn-out creative, spend leaking to junk placements, a goal falling behind. You’re warned before losing money.
The email recap
A clear weekly summary, a monthly action plan and a watch on Meta Ads updates, straight to your inbox. Without logging in.
Several gyms, one clear view
Manage multiple accounts or create per-location views. Each gym has its own numbers, you keep the big picture.
See where you stand versus other gyms
Your costs and ROAS compared to your sector’s median - gym, box, EMS studio, CrossFit, coaching. You finally know whether you’re performing or overpaying.
The health of your creatives
Hook, video retention, wear-out, frequency: AdCoach spots the creative going stale before it costs you and tells you which one to change.
Your goals, and proof of what works
Set a target of new members per month: AdCoach tracks where you stand and measures what each past action actually brought you.
What changes
What it changes for you.
Not one more dashboard. A simple way to decide and act on your ads, every day.
Zero marketing training
A non-expert logs in and understands in seconds what to do. No jargon, no spreadsheet, no meeting just to know where you stand.
The right decisions, at the right time
You act on facts, not gut feeling - on your own or hand in hand with your agency to push what truly works.
Every euro works
Budget flows to the ads that fill the gym, and you cut the ones burning cash without bringing anyone in.
Several locations
Managing several gyms? Keep a clear view on each one.
Chain, franchise or simply several clubs: AdCoach centralises everything without ever mixing it up.
Each gym has its own numbers - cost per member, leads, budget - isolated and never blended.
A bird’s-eye view to compare your locations at a glance and spot the one that’s slipping.
Create views per location, per brand or per area, invite your team with the right permissions, and get the recaps separately.
Your locations
4Studio Centre12 € cost / member
Box Nord18 € cost / member
Club Sud9 € cost / member
Overview13 €
Why AdCoach exists
I run my own gym, Atrium, and I lead an agency specialised in Meta advertising. For years I watched the same scenario: gym owners paying for ads every month without ever knowing which ones truly fill their club. The data exists, but it’s unreadable for anyone who isn’t a marketer. I built AdCoach AI to put in your hands what I look at every day as an expert: your true cost per member, and the action to take. In plain language. Not to replace expertise, but to make it accessible to you.
Nils MazeaudAtrium Sports Club owner · Founder of AdCoach AI · Meta advertising expertQuestions you might have
I already have an agency. Why AdCoach?
AdCoach doesn’t replace your agency: it finally makes what they do readable. You see your real numbers, ask the right questions and make better decisions - so you can work actively with your agency to produce what truly makes your ads succeed.
Is it complicated to set up?
No. You connect your Meta advertising account in 2 minutes, in a few clicks. No technical skills, no spreadsheets. AdCoach does the analysis for you.
Is my Meta data secure?
Yes. The connection goes through Meta's official authentication, your access stays with you, and your data is never resold or shared. You can disconnect at any time.
What if I'm not running ads yet?
That’s exactly when it helps: connect AdCoach from your very first campaign. You measure your real cost per member from the first euro and immediately see what brings in members - so you optimise from day one and adjust at the right time, instead of flying blind for months.
I manage several gyms. Does it work?
Yes. You can connect multiple advertising accounts and create per-location views. Each gym has its own numbers, and you keep the big picture - ideal for chains and multi-club operators.
Do I also see my leads and my return on investment?
Yes. AdCoach tracks your leads, ties them back to your campaigns and, once you connect your gym management software, pulls in your members’ real revenue. Your ROAS is then computed on actual sales, not clicks. You finally steer on results.
How much does it cost?
19.99 € excl. VAT/month for one advertising account, then 10 € excl. VAT/month per extra account or view. The first 7 days are free, no credit card. Cancel whenever you want.
Can I compare myself to other gyms?
Yes. AdCoach compares your costs and ROAS to your sector’s median - gym, box, EMS studio, CrossFit, coaching. You know whether you’re above or below, and by how much.