Les guides AdCoach
Comprenez vos pubs Meta, et rentabilisez-les
Des guides clairs sur la publicité Facebook et Instagram pour les salles de sport, box et studios. Pas de jargon, pas de théorie : ce qui remplit vraiment une salle.
How much does a new member cost with Facebook and Instagram ads?
Cost per lead, cost per member, member value: a clear method to know whether your Meta ads truly pay off, without a complicated spreadsheet.
Lire l’articleWhy your Instagram ads are not filling your gym
Views, clicks, forms filled in, but the gym is not filling up. Here are the 6 most common causes, and how to take back control.
Lire l’articleFacebook ads for gyms: the complete beginner’s guide
You run a gym and want to launch Facebook ads without breaking the bank or losing sleep? The complete guide, from the first euro to the first member.
Lire l’articleCPL, ROAS, cost per member: the 5 numbers to track for your ads
Meta drowns you in numbers. In reality, 5 metrics are enough to know if your ads pay off. We explain which ones, and how to read them.
Lire l’articleDo you need an agency to run your gym’s ads?
Hand your ads to an agency, a freelancer, or run them yourself? We compare the real costs, upsides and blind spots of each option.
Lire l’articleWhat advertising budget should a gym plan for?
10, 50 or 100 per day? The right way to set your ad budget: start from your member goal, not a random number.
Lire l’articleHow to write a Facebook ad that attracts members
A good ad is not improvised, but it does not require being creative. The three-part structure that works, with concrete examples.
Lire l’articleFollowing up leads: turning contacts into members
Your ads bring contacts, but how many actually sign up? The follow-up that doubles your sign-ups without spending another euro on ads.
Lire l’articleRetaining members to make your advertising pay off
The best-kept secret of profitable advertising: retention. The longer members stay, the more each ad euro returns. Here is how to act.
Lire l’articleOpening a gym: budget, profitability and the steps involved
Startup budget, qualifications, profitability, franchise or independent: everything to know before opening your gym, and how to fill it from day one.
Lire l’articleGym profitability: the numbers and the levers
A profitable gym is not about size, it is about numbers. Break-even, retention, acquisition cost: the concrete levers, explained simply.
Lire l’articleGym marketing: the complete guide to filling your club
Which channels truly fill a gym? Offer, Meta ads, referrals, Google: the complete guide to attracting members, without becoming a marketer.
Lire l’articleFacebook ads for a CrossFit box: what actually changes
A box does not sell a price, it removes a fear. Targeting, first session, cost per member: the six gaps between a box and a conventional gym in Meta advertising.
Lire l’articleEMS studio: what cost per member is acceptable at a 120 € membership?
Most EMS studios spend three times less than they could. The real ceiling, the no-show trap and the angle that clears Meta’s moderation.
Lire l’articleThe September rush: an advertising calendar for gyms
The autumn season is decided in August. When to launch, how to scale budget without breaking the learning phase, and why October is the month not to switch off.
Lire l’articleHyrox preparation: attracting athletes without burning your budget
They are looking for somewhere to train, not a gym. An eight to twelve week window, a dated block rather than a membership, and the real challenge: what happens after the race.
Lire l’articleConnecting your gym software to your ads: why almost nobody does it
As long as you only measure forms, Meta optimises for forms. How to link spend to actual sign-ups, from a monthly spreadsheet to automatic reconciliation.
Lire l’article4.82 € per lead, 311 € per client: one month of advertising in detail
A factor of 65 between the number people quote and the one that counts. A real month, an honest read on conversion, and the lever worth six times the budget.
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