Terms of Service and Sale

Last updated: May 27, 2026

1. Purpose

These General Terms of Service and Sale (hereinafter "ToS") define the terms of access and use of the AdCoach AI platform, a Meta advertising analytics and AI marketing coaching SaaS, accessible at adcoachai.com (hereinafter "the Platform").

The Platform is published by Fitness Vendor SAS (hereinafter "the Publisher"). Any use of the Platform implies full and unconditional acceptance of these ToS.

2. Publisher

Fitness Vendor SAS

  • RCS Cherbourg: 921 713 418
  • Share capital: 1,000 €
  • Registered office: 41 Les Bertrands, 50470 Tollevast, France
  • Publication director: Nils Mazeaud
  • Contact: contact@fitness-vendor.com
  • Website: adcoachai.com

3. Acceptance of ToS

Registration on the Platform and/or use of any of its features constitutes full, unconditional acceptance of these ToS by the User.

The Platform is intended exclusively for professional use (sports clubs, fitness facility managers, marketing agencies). Accordingly, consumer protection provisions of the French Consumer Code applicable to contracts with non-professionals do not apply.

The User declares to be acting as a professional in the context of their principal commercial activity.

4. Service Description

AdCoach AI is a SaaS platform enabling sports and fitness professionals to:

  • Connect their Meta (Facebook, Instagram) advertising accounts via secure OAuth;
  • View and analyze advertising campaign performance;
  • Benefit from an AI conversational coach (Claude, Anthropic) for marketing recommendations;
  • Track prospects and calculate advertising return on investment (ROAS);
  • Import client contact files (CRM) for customer lifetime value analysis;
  • Access, in future versions, integrations with third-party CRM software (Resamania, Virtuagym, HubSpot and others).

The Platform is provided as a SaaS (Software as a Service). The Publisher reserves the right to evolve its features at any time, subject to informing Users as provided herein.

5. Registration and User Account

Access to the Platform requires account creation. Registration is completed via a magic link sent to the User's professional email address.

Each account is assigned to one identified natural person. Account sharing, use of generic accounts, or account transfer to a third party are strictly prohibited.

The User is responsible for the confidentiality of their credentials and all activity conducted from their account. Any suspected compromise must be reported immediately to contact@fitness-vendor.com.

The Publisher reserves the right to suspend or delete any account whose use violates these ToS, without notice or compensation.

6. Pricing

Monthly Subscription

Access to the Platform is subject to a recurring monthly subscription:

  • Base rate: €29 excl. VAT per month, including 1 establishment;
  • Additional establishments: €10 excl. VAT per month per additional establishment.

Prices are quoted exclusive of tax. Applicable VAT is that in force on the billing date under applicable tax regulations.

Free Trial Period

A 7-day free trial is granted from account creation. During this period, all Platform features are accessible without commitment and without entering payment details.

After the trial period, the subscription is automatically activated subject to registration of a valid payment method. Failing this, access to premium features is suspended.

No Commitment

The subscription is taken out without any minimum term commitment. The User may cancel at any time as described in Article 9.

7. Payment Terms

Subscription payments are processed through Stripe (Stripe Payments Europe Limited, Dublin, Ireland).

By subscribing, the User expressly authorizes the Publisher to execute recurring monthly charges of the subscription amount against the registered payment method.

In the event of payment failure:

  • Retry Day +3: a first retry is attempted 3 days after the initial failure, with email notification;
  • Retry Day +7: a second retry is attempted 7 days after the initial failure, with email notification;
  • Suspension Day +8: in the absence of regularization after two retries, access to the Platform is suspended. Data is retained for an additional 30 days to allow regularization.

Invoices are issued monthly and accessible from the "Subscription" section of the dashboard.

8. Price Changes

The Publisher reserves the right to modify subscription pricing at any time. Any price change is notified to the User by email at least 30 days before it takes effect.

If the User disagrees with the new pricing, they may cancel their subscription before the effective date of the change, without fees or penalties.

9. Cancellation

The User may cancel their subscription at any time, without fees or penalties, from the "Subscription" section of the dashboard or by contacting contact@fitness-vendor.com.

Cancellation takes effect at the end of the current billing period. No pro-rata refund is made for the remaining period.

The Publisher may terminate a subscription for violation of these ToS, persistent non-payment, or fraudulent use, subject to prior email notification.

10. Data Upon Termination

Upon the effective date of account termination:

  • The User has 30 days to export their data from the Platform (CSV/JSON export available from settings), in accordance with Regulation (EU) 2022/2065 (Data Act);
  • At the end of this 30-day period, all User data (advertising data, AI conversations, imported CRM data, prospect data) is permanently deleted from the Publisher's systems;
  • Technical logs and billing data may be retained beyond this period in compliance with applicable legal obligations (accounting retention: 10 years; security logs: 12 months).

11. AI Recommendations - Informational Nature and No Performance Guarantee

The AI Coach integrated into AdCoach AI is powered by Anthropic's Claude model. Its recommendations are exclusively informational and constitute decision-support tools only.

The User is expressly informed and unconditionally accepts that:

  • AI Coach recommendations do not constitute professional advice of a financial, legal, tax, commercial, or advertising nature;
  • No guarantee of results, performance, ROAS (Return On Ad Spend), or return on investment is provided, expressly or implicitly;
  • Past performance presented by the Platform does not prejudge future advertising campaign performance;
  • The AI model may produce inaccurate, incomplete, or unsuitable recommendations for the User's specific situation;
  • The User remains solely responsible for their advertising and marketing decisions, whether or not based on AI Coach recommendations;
  • The Publisher accepts no liability for decisions made by the User based on AI Coach recommendations.

The User undertakes to systematically verify figures cited by the AI Coach against their Meta Ads Manager data before any implementation.

A "Report" button is available on each AI Coach response to flag an inaccurate or unsuitable recommendation.

12. AI Transparency (AI Act, Article 50)

Pursuant to Article 50 of Regulation (EU) 2024/1689 on artificial intelligence (AI Act), the User is expressly informed that:

  • The AI Coach integrated into AdCoach AI is an artificial intelligence system powered by Claude (Anthropic);
  • Responses are automatically generated by a language model and may contain errors or approximations;
  • The interface displays a "Powered by Claude" label to clearly indicate interaction with an AI system;
  • Recommendations must be verified and validated by the User before any operational implementation.

13. Dependency on Third-Party APIs

The Platform relies on third-party services whose availability is beyond the Publisher's control, including:

  • Meta Platforms: Graph API (advertising data), Marketing API, Meta Developer policies;
  • Anthropic: Claude API (AI coach);
  • Supabase: database and authentication;
  • Vercel: hosting and serverless functions.

The Publisher does not guarantee continuous availability of services depending on these third-party APIs. In the event of unilateral modification of API policies, service outages, technical interruptions, or scope changes imposed by a third party, the Publisher cannot be held liable for resulting disruptions to the AdCoach AI service.

In particular, the Publisher accepts no liability:

  • For temporary or extended unavailability of the Meta API or Anthropic API;
  • For inaccuracies in data transmitted by Meta (advertising insights, audiences, leads);
  • For changes to Meta attribution rules (attribution windows, available metrics);
  • For revocation by Meta of the User's OAuth access rights.

14. CRM Data Import - User Responsibility

The Platform offers a client contact file import feature (CRM files in CSV/XLSX format). By using this feature, the User declares and warrants that:

  • They are the data controller of the personal data contained in imported files, within the meaning of Article 4.7 of the GDPR;
  • They have a valid legal basis under Article 6 of the GDPR for processing the imported data (consent, legitimate interest, contract performance, etc.);
  • They have informed data subjects of the use of their data in accordance with Articles 13 and 14 of the GDPR;
  • They will not import special category data under Article 9 of the GDPR (health data, political opinions, biometric data, etc.) without having obtained the explicit consent of the data subjects;
  • The imported data is accurate, up-to-date, and lawfully obtained.

The Publisher acts as a data processor within the meaning of Article 4.8 of the GDPR for processing imported CRM data.

The User agrees to indemnify the Publisher against any claim, fine, judgment, or loss resulting from the User's breach of their personal data protection obligations in the context of CRM imports.

15. Third-Party Integrations and API CRM Mandate

The Platform allows the User to connect their accounts on third-party services (CRM software such as Resamania, Virtuagym, HubSpot, and future partners). By activating such an integration, the User:

  • Expressly authorizes the Publisher to access, on their behalf, the data from their account on the relevant third-party service, strictly limited to the granted permissions and declared purposes;
  • Acknowledges that the Publisher acts as a data processor under the GDPR for data thus processed;
  • Accepts that the terms of service of the relevant third-party service are binding upon them independently of these ToS.

When adding a new integration with a third-party service, the Publisher notifies Users by email 30 days before it takes effect, with the option to refuse the integration. Refusing an integration does not result in contract termination but may limit certain features.

The Publisher accepts no liability for malfunctions, unavailability, or changes to the APIs of integrated third-party services.

16. Limitation of Liability

To the fullest extent permitted by applicable law:

The Publisher's total liability, from all causes combined, is capped at the subscription fees actually paid by the User during the 12 months preceding the event giving rise to the loss.

The Publisher shall not under any circumstances be liable for:

  • Indirect, immaterial, consequential, or punitive damages;
  • Any loss of revenue, loss of clients, loss of data, reputational damage, or loss of profit;
  • Advertising or marketing decisions made by the User based on AI Coach recommendations;
  • Damages caused by the unavailability, malfunction, or modification of third-party platforms (Meta, Anthropic, Supabase, Vercel, Stripe, Resend);
  • Losses resulting from loss of access to the Meta API or Meta OAuth revocation;
  • Inaccuracies in data transmitted by Meta or integrated third-party CRM software.

17. Intellectual Property

The AdCoach AI Platform, its source code, technical architecture, AI prompt models, brand, visuals, and algorithms are the exclusive property of Fitness Vendor SAS, protected by intellectual property law and copyright.

The Publisher grants the User a non-exclusive, non-transferable, revocable license to use the Platform, limited to the duration of the subscription and the professional purposes described herein.

The User is prohibited from:

  • Reproducing, copying, reselling, or sublicensing all or part of the Platform;
  • Attempting to decompile, disassemble, or reverse-engineer the Platform's code;
  • Developing a competing service based on the features, architecture, or prompts of the Platform;
  • Using the Platform for training artificial intelligence models.

User data (Meta advertising data, imported CRM data, prospect data) remains the exclusive property of the User. The Publisher does not sell it to third parties.

Aggregated anonymized data: the Publisher reserves the right to use aggregated and irreversibly anonymized data (with no possible link to an identifiable user or company) for sector benchmarking, service improvement, and statistics production purposes.

No AI training: Anthropic (Claude model provider) contractually commits not to use data transmitted via the API to train its AI models. This protection is guaranteed by Anthropic's Commercial Terms.

18. User Obligations

The User undertakes to:

  • Use the Platform in accordance with its purpose and these ToS;
  • Only connect Meta advertising accounts they own or legally manage;
  • Not attempt to circumvent the Platform's security measures;
  • Not use unauthorized robots, crawlers, or automated processes;
  • Report without delay any discovered security vulnerability to contact@fitness-vendor.com;
  • Comply with applicable regulations, including the GDPR for all personal data processed through the Platform.

19. Availability and SLA

The Platform is provided "as is" and subject to availability. The Publisher strives to ensure maximum service availability but does not guarantee any contractual availability rate (SLA).

Brief interruptions may occur for maintenance, updates, or force majeure reasons. The Publisher endeavors to inform Users in advance where possible.

20. Changes to ToS

The Publisher reserves the right to modify these ToS at any time. Material changes are notified by email at least 30 days before they take effect.

If the User disagrees, they may cancel their subscription before the new terms take effect.

Continued use of the Platform after the effective date constitutes acceptance of the new terms.

21. Personal Data Protection

The processing of personal data is governed by the Privacy Policy and DPA accessible on the Platform. In the event of conflict between these ToS and the DPA, the DPA prevails on data processing matters.

22. Force Majeure

The Publisher cannot be held liable for non-performance or delay in performing its obligations resulting from a force majeure event within the meaning of Article 1218 of the French Civil Code, including: natural disaster, external cyberattack, infrastructure failure of a third-party provider, unforeseeable governmental or regulatory decision.

23. Severability

If any provision of these ToS is declared null or unenforceable by a competent court, the remaining provisions retain their full effect.

24. Governing Law and Disputes

These ToS are governed by French law.

Mediation: in the event of a dispute, the User may seek an amicable mediation process by contacting the Publisher at contact@fitness-vendor.com. A 30-day period is allowed to attempt amicable resolution.

Failing amicable resolution, any dispute shall be submitted to the exclusive jurisdiction of the courts of Cherbourg, notwithstanding plurality of defendants or third-party proceedings.